David Cost serves as the Vice President of Digital and Ecommerce at Rainbow Apparel Co, where responsibilities include overseeing ecommerce, marketing, fulfillment, customer service, and the digital presence of over 1,000 stores. Under David's leadership, the ecommerce business experienced significant growth, transitioning fulfillment in-house, developing digital marketing capabilities, launching mobile apps, and replatforming to Shopify. Additional roles include being a Board Member at ADVENTUREMINDS and an Advisory Board Member for both CommerceNext and BWG Strategy LLC, contributing insights into customer acquisition strategies and market intelligence. David's previous experience includes leadership positions at Deb Shops, Inc. and PriceSCAN.com, as well as consulting roles at Systems Design Group and Grant Thornton. David holds a BS in Decision Sciences & Finance from The Wharton School.
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