Ian Labennett

Ian LaBennett is a Commercial Customer Success Manager at commercetools, specializing in optimizing MACH-based e-commerce solutions for clients. As the Founder and Senior Customer Success Manager at Straight Path Advertising + Consulting LLC, Ian develops tailored lead generation campaigns and strategic frameworks to enhance client growth. Previous roles include Customer Success Manager at Seguno Software, where Ian facilitated client onboarding and email marketing strategies, and Enterprise Client Strategy Manager at ChannelAdvisor, managing a portfolio with significant revenue impact. With earlier experience as a Senior Analyst at ROI Revolution and as a Lead Graphics Operator at Credit Suisse, Ian integrates marketing expertise with a strong background in branding and client relationship management, supported by a BS in Business Management from North Carolina State University.