Heidi S. is an experienced leader in marketing operations with over 15 years in B2B environments. They have held key roles at companies such as UserTesting, where they directed marketing operations and led significant projects including the UserTesting IPO and Marketo migration. As the founder of Halestorm Media, they specialized in creating AI-driven marketing strategies to enhance operational efficiency for various clients. Currently, they serve as an Architect of Marketing Automation at CommScope. Heidi holds a Bachelor of Business Administration from Oregon State University and has completed additional education in Blockchain at MIT and Data Science through IBM.
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