WHO WE HELP
People who refuse to be average communicators. People choose us to transform how they communicate -- by using curiosity to mutual benefit. We were founded on serving sales, marketing & small business professionals.

HOW WE HELP
We invent practice innovative ways get attention of decision-makers; spark their curiosity; create conversations, and advance 'high probability' opportunities to pipeline.

OUR MISSION
We exist to facilitate the invention & practice of effective communication strategies. We transform average people into confident, skilled communicators.

WE BELIEVE
- Success in life is determined by ability to effectively communicate.
- A teacher must be a life-long student of students.
- Best practices are weak, next (emerging) practices are strong.

Jeff Molander and our Academy members are addicted to understanding what makes people want to engage in meaningful conversations with strangers. 

PERSUASION IS DEAD
Persuasive strategies are killing sales outreach. There is a new way.

Helping the persuadable to convince themselves.

We strive to be conscious of how we communicate, always with excellence in mind. Forming new habits is difficult. Thus, our members are committed to practicing behavioral science rooted in Servant Leadership. 

Consider reviewing and signing our Manifesto. Get involved!

WHY COMMUNICATIONS EDGE
We are member driven. Spark Selling™ is a group practice, innovation lab. We do not sell a program. 

Through CE, members draw practical wisdom from a peer community of researchers and practitioners. We are life-long learners dedicated to inventing and practicing innovative ways to communicate.

You may be familiar with Sandler, Challenger, SPIN Selling, MEDDIC, Value Selling or others. Spark Selling™ complements them all. Effectively communicating with decision-makers strengthens—does not replace—your process. Customers dubbed our methodology Spark Selling™ because it focuses on sparking customers' curiosity.

Communications Edge Inc.

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