Plead is a legaltech startup lowering the barriers to legal services in Korea. — We reduce the cost, time, and effort that both providers and clients have traditionally borne, creating an environment where legal services happen more often and more easily.
Our flagship product, Ddokseng (똑생), is the first fully online personal rehabilitation (debt restructuring) service in Korea, initiating the digital transformation of the market. By redesigning a traditionally complex and opaque process into a transparent digital experience, Ddokseng lets anyone navigate personal rehabilitation simply and clearly.
How we work. — Plead brings startup execution into a conservative legal industry. We respond to market changes with agility — grounded in open communication, fast decision-making, and data-driven judgment — and our team is made up of experts who bring their own craft and work as one team.

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