Shannon McCafferty is a seasoned marketing professional with extensive experience in product marketing and brand strategy, currently serving as Director of Product Marketing at Compass since April 2015. McCafferty has successfully overseen national advertising strategies, launched brand initiatives in major markets, and managed extensive marketing campaigns across various channels. Previous roles at L'Oréal involved managing high-profile accounts for Maybelline, where McCafferty collaborated across multiple departments to support product launches. With a Bachelor's degree in Marketing Management from Virginia Tech, Shannon has demonstrated a commitment to innovative marketing solutions and effective collaboration throughout a diverse career spanning from the nonprofit sector to prominent beauty brands.
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