Amanda Crabtree

Amanda Crabtree is a seasoned marketing professional with extensive experience in strategic account management and retail marketing. Currently serving as Senior Account Director at Competitive Edge, Amanda leads marketing and client growth initiatives for a portfolio of consumer packaged goods brands, focusing on omni-channel strategies and insight-driven campaigns. Previously, Amanda held the position of Senior Director of Retail Marketing at New Engen, where responsibilities included developing omnichannel strategies to boost brand growth and maximize ROI. Amanda also served as Senior Director of Sales at Acorn, a subsidiary of New Engen, and as Senior Account Director at Edge Marketing. Earlier career roles include project management in visual merchandising at Walmart and account executive duties at Kendal King Group. Amanda holds a Bachelor of Social Work degree from Southeast Missouri State University.