Hilke Hobein

Hilke Hobein has a diverse work experience spanning multiple industries. Hilke began their career at RSG marketing research as a Project Manager in 1998. Hilke then joined Kraft Foods as a Senior Consumer Insights Manager in 2000. In 2006, they became the Director of Market Research Services at Paul Hartmann AG. Hilke joined British American Tobacco in 2009, serving as the Insights & Information Manager and Research Development Project Manager until 2012. From 2014 to 2015, they were the Head of Insights & Research at Publicitas AG. Hilke then worked at PACT Sales GmbH Communication Group from 2015 to 2017 as the Director of Business Intelligence, Reporting, Analytics & IT-Applications. Currently, they are the Principal IT Transition & Transformation Manager at Computacenter since 2018. Throughout their career, Hilke Hobein has contributed to strategy development, program management, department reorganization, and market research.

Hilke Hobein's education history includes a Master's degree in Sociology from the University of Bielefeld in Germany, obtained from 1990 to 1996. Hilke also completed a Trainee Marketing & Sales program at Siemens Nixdorf in Paderborn, Germany, from 1997 to 1998. In 2015, they obtained a certification as a Big Data Analyst from the SIB- Swiss institution of business administration. Most recently, in 2018, they received a certification as a Scrum Master from scrum.org. Additionally, they have obtained several additional certifications, including being a Prosci Certified Change Practitioner, completing the LEADing Practice Sales Foundational Training, and achieving Professional Scrum Master I certification.