Pete Braithwaite is currently the Head of SMB Ecommerce at Computacenter, where they lead digital initiatives and ecommerce strategies. With extensive experience in the consumer electronics and IT sectors, they previously held roles as Chief Operating Officer at KIT Online and Head of Ecommerce at Westcoast Limited. Pete's career also includes positions in ecommerce management and web development at companies like Finlux/Vestel and Sharp Electronics. They earned a Bachelor of Science (BSc) in Computing & Chemistry from Oxford Brookes University after attending Leeds Grammar School.
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