Alejandro Enriquez

Alejandro Enriquez is a seasoned professional with extensive experience in market research and custom solutions within the Latin American region. As the Head of Custom Solutions at Comscore, Inc. since May 2011, Alejandro supports sales teams by identifying business opportunities and designing tailored insights for various stakeholders, leveraging expertise in big data and social media. Previously, as a Digital Media Consultant at Sinergia Marketing Services, Alejandro focused on B2B and B2C insight studies across multiple industries. Earlier roles include serving as a Senior Market Research Manager at Smartketing and a Market Research Manager at International Flavor and Fragrances, both emphasizing qualitative and quantitative research methodologies. Alejandro holds a Licenciatura in Psychology from Universidad Iberoamericana and multiple diplomas in Business, Management, and Marketing from prestigious institutions including the University of California, Berkeley and Instituto Tecnológico Autónomo de México.