Deanna C.

DeAnna C. currently serves as the Director of Panel Development and Operations at Comscore, Inc., a position held since 2015, after progressing from the role of Senior Manager in the same department. Responsibilities include developing and implementing marketing strategies to enhance Comscore's PC and mobile research panels while managing a multimillion-dollar budget. Key duties encompass app launches, creative design, incentive models, affiliate campaigns, member retention, social media marketing, and relationship building with software distributors. Prior experience includes a managerial position in panel development at Comscore from 2012 to 2014 and serving as Online Marketing Manager at Healthy Directions from 2008 to 2011. DeAnna C. holds a BA in Communications from the University of Pittsburgh and an MBA in Marketing from Howard University.