Lauren Hartman

Lauren Hartman serves as the Senior Director of Client Insights at Comscore, Inc., where responsibilities include driving client research initiatives and delivering actionable insights. Previously, Lauren held the role of Director, Market Research at IRONMAN, overseeing the development of key metrics and leading customer research studies to enhance athlete experiences. A strong background in analytics and advertising impact measurement was established during tenure at Starcom, where Lauren progressively advanced through roles, ultimately serving as Associate Research & Measurement Director. Earlier experience includes research contributions at Evergreen Solutions, LLC, and leadership as a Resident Assistant at Florida State University. Lauren holds a Master of Science in Integrated Marketing Communications and a Bachelor of Science in Marketing and Spanish from Florida State University.