Lauren I. is an accomplished professional in the sport and media industries, currently serving as a Part-Time Instructor in Sport Marketing at UGA Sport Management since August 2024. As Vice President of Business Development at Comscore, Inc. since January 2022, Lauren leads strategic partnerships with major telecommunications and media companies, securing long-term data rights and innovative opportunities. Previous roles include Vice President Client Solutions at Nielsen, where Lauren managed significant relationships with WarnerMedia and The Walt Disney Company, negotiating multi-year contracts valued at over $80 million. Experience also includes positions at ESPN, Experian Marketing Services, and MindShare, with a strong foundation in research, analysis, and client service. Lauren holds a Master’s degree in Journalism and Mass Communication, an ABJ in Advertising, and a BA in Religion, all from The University of Georgia.
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