Paul Marty Webb

Paul Marty Webb is a seasoned professional with extensive experience in account management and media research. Currently a Senior Account Manager at Comscore, Inc., since May 2022, Paul develops strategies for revenue growth and client engagement, particularly with MVPD clients. Prior to this role, Paul served as Sr Manager of Nielsen Operations at PBS, where responsibilities included project management for linear measurement modernization and team development. As Research Director at WJLA-TV, Paul focused on advertising share growth and consumer behavior analysis. Previous positions also include Manager of Ad Sales Research at NBC News and Account Executive at Nielsen Media Research, where Paul cultivated client relationships and drove service adoption. Paul holds a BA from Texas A&M University.