Stephen Martin

Stephen Martin is a Data Science Manager at Comscore, Inc., overseeing a team focused on methodology research and development, where innovative statistical and quantitative methodologies are created for web measurement. Expertise includes designing bespoke probabilistic models, performing Bayesian meta-analytic marketing mix modeling, and enhancing machine learning methods related to web traffic. Previously, as a Postdoctoral Scholar at the University of California, Davis, Stephen advanced psychometric and econometric models using Bayesian techniques and developed R and Stan packages. Stephen holds a Ph.D. in Social Psychology from Baylor University, complemented by a strong academic background in psychology from Wake Forest University and Furman University.