Ralf Kroder has extensive experience in sales and management, currently serving as Directeur ziekenhuizen en instellingen at Brocacef since May 2018, with previous roles including Manager inkoop intramuraal, Regiomanager ziekenhuizen & instellingen, and Key accountmanager Brocacef Zorglogistiek. Prior to Brocacef, Ralf worked at BSN medical from September 2009 to April 2018 as an Account manager, overseeing commercial agreements and managing relationships with 350 pharmacies in the middle and eastern regions of the Netherlands. Ralf also held the position of Sales Manager at Beconet from October 2008 to September 2009, responsible for customer acquisition, and served as a Sales executive at SAB-profiel bv from September 2004 to September 2008, focusing on customer development and market expansion. Ralf holds an HBO degree in sales- and accountmanagement from NCOI opleidingscentrum (2006-2008).
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