Carla Basha is a results-driven marketing data strategist with a robust foundation in both qualitative and quantitative data analysis. During an internship at Adobe, Carla leveraged tools like Excel, Power BI, and Salesforce to derive strategic insights while co-leading initiatives that significantly impacted sustainability efforts. They served in various roles, including Digital Content Ambassador at Lancaster University Management School and Student Ambassador for Yugo, where they excelled in developing engaging content and fostering community relations. Currently, Carla is a Marketing Data Strategy Consultant at Comwrap Reply and pursuing an MSc in Advanced Marketing Management at Lancaster University.
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