Gerardo V. has extensive experience in strategic marketing and business management, currently serving as Gerente de Lineas de Producto at Conauto C.A. since July 2018, focusing on business profitability. Previously, Gerardo held the position of General Manager at DecorLiving Ecuador from 2017 to 2020 and served as Country Manager for the Retail Institute España y Latinoamérica from 2017 to 2018. Gerardo has a background in retail management, having worked as Gerente Comercial Retail at Corporación El Rosado S.A. for nearly two decades, and as Gerente de Compras at FERRISARIATO, the largest home improvement retailer in Ecuador. Gerardo holds an MBA from Tecnológico de Monterrey - ESPAE and has completed advanced management programs at IDE Business School and INCAE Business School, as well as a degree in Electrical Engineering from Escuela Superior Politécnica del Litoral.
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