CONCELEX
Alexandra Serban is a seasoned marketing and communication professional with extensive experience in the real estate sector. Currently serving as Group Marketing & Communication Director at CONCELEX since September 2020, Alexandra has previously held key positions, including Director of Marketing and Public Relations at River Development and Marketing & PR Manager at IMMOFINANZ, where management of integrated communication strategies and brand marketing was paramount. With a strong academic foundation, including multiple master's degrees in Public Relations, and a Bachelor’s in Journalism, Alexandra has successfully executed comprehensive marketing and PR initiatives throughout a diverse range of projects, consistently driving brand awareness and corporate identity.
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CONCELEX
A private, family owned, General Contractor, Concelex was founded in 1994 by Daniel Piturlea. Based in Bucharest, Romania, the company provides fully integrated construction services for both public institutional and private clients. Concelex is active countrywide but also operates in EU countries such as Germany and Austria. With a consolidated growth strategy and prime focus on work ethics and innovation, Concelex complies with all legal and moral standards organically aligned with laws and regulations but also supports the regional community through various CSR programmes. Being the first and only carbon-neutral general contractor from Romania, Concelex has proven to be responsibility oriented across all areas of involvement, investing and educating the “human ingredient” factor. Concelex has delivered successfully various general contracting projects across most areas of expertise such as: Buildings, Civil engineering, Infrastructure and Energy. Another high-valued attribute of the company is its ability to dynamically perform specific-based projects, thus bringing a high amount of innovation to the table. All the above-mentioned attributes place Concelex on a rock-solid foundation of values and principles, delivering a trustworthy execution of each job with reliability and time-value efficiency.