Simon Royalty is an accomplished creative professional with extensive experience in digital media and art direction, currently serving as Vice President and Associate Creative Director of Digital Media at Concentric Health Experience since March 2018. Responsibilities include overseeing user experience and user interface design for major brands, along with leading the successful launch of the drug "Ultomiris" through brand identity development. Prior roles include Senior Art Director at Grey Group, where management of art direction for various pharmaceutical brands was key, and Art Director at Saatchi & Saatchi Healthcare, focusing on marketing materials for Nexium and other products. Simon's freelance design work spans web and print, photography, and illustration, complemented by a BFA in Graphic Design from East Tennessee State University.