Mark Cragg is a seasoned loyalty strategist and senior digital marketing leader specializing in the design and enhancement of loyalty programs across various sectors, including retail and B2B. Currently, they serve as a Senior Principal on the Loyalty Solutions team at Concentrix, where they deliver data-driven loyalty strategies for notable brands like The North Face and Skechers. Previously, Mark held senior leadership roles at Brierley+Partners and LoyaltyOne, focusing on client success and customer analytics. They are pursuing education in Digital Strategies for Business at Columbia Business School and hold a BA in Business/Economics from Wheaton College.
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