Sonica Gupta is an insightful market researcher with nearly 9 years of experience, currently serving as a Project Manager in Global Analytics at Concentrix. Previously, Sonica held positions including Senior Associate at Bain & Company and Associate in Business Research at ZS, where they developed expertise in qualitative research, data analysis, and consumer insights. Sonica's work is driven by a commitment to help clients solidify business plans through a deep understanding of market conditions and trends. Their skills extend to social listening, client engagement, and delivering targeted insights.
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