David Kridler is a strategic marketing insights and analytics leader with over 25 years of experience in driving global marketing initiatives. Currently serving as the Marketing Intelligence Director at SAP Concur, David previously held roles at companies such as Expedia, Premera Blue Cross, and Southern California Edison, where they led analytics teams, developed key performance metrics, and implemented reporting systems to enhance organizational decision-making. David's educational background includes a certification in Project Management from UC Irvine Extension and studies in Chemical and Audio Engineering at the University of Southern California. Throughout their career, David has consistently focused on process optimization and the effective use of analytics to inform business strategies.
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