Carla Barbosa

Carla Barbosa is a seasoned professional in CRM with nearly 15 years of experience across sectors including Telecom, Loyalty, Finance, and Mobility. With a background in Public Relations and a deep understanding of customer experience, Carla has held key roles from Consultora de CRM e Performance at Esfera to Gerente de CRM e Portfólio at ConectCar Mobilidade Eletrônica. Carla's expertise includes managing campaigns, customer relationship strategies, and performance analytics, with proficiency in tools like Salesforce and Hubspot. Carla’s work emphasizes customer loyalty and experience, particularly through NPS research, solidifying their commitment to placing the customer at the center of decision-making.