

As Peter Drucker wrote in his classic The Practice of Management from 1954, innovation and marketing is the only functions in a business that produces results; All the rest are costs.

Mr. Drucker saw marketing as the distinguishing, unique function of a business. You use it to make customers choose you over the competitors – because of your uniqueness.

But the growing use of retargeting and other ads based on data has unfortunately made most advertisements generic with a generic product-image on a white solid background.

We’re making marketing the distinguishing, unique function of your business once again – and once for all.

Confect

Confect's headquarters in Copenhagen, Denmark

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