Vivian Ly is a seasoned marketing professional with extensive experience in growth marketing and web optimization. Currently serving as Senior Growth Marketing Manager, Digital at Confluent since June 2017, Vivian specializes in web strategy, conversion rate optimization, and pipeline generation, utilizing tools such as Optimizely, Drift, and Google Analytics. Previous roles at Confluent include Growth Marketing Manager and Growth Marketing Specialist, focusing on customer journey and A/B testing strategies. Prior to Confluent, Vivian held positions at 8x8, Inc. as Sr. Business Development Team Lead and at Visier Inc. as Lead Development Representative. Vivian holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from San José State University.
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