David Primmer

David Primmer has extensive experience in marketing strategy and analytics. David has held senior director positions in multiple companies, including Alani Nutrition, 3D Energy Drinks, Prime Hydration, and Congo Brands, all starting in 2023. Previously, they worked as a director at BioSteel from July 2022 to January 2023, where they led the analytics, insights, and category management team. David also worked at Canopy Growth Corporation in various roles, including category management manager, field manager, retail operations manager, retail inventory control manager, and manager from 2018 to 2022. Before that, David was the marketing director at Fytics in 2018, and they held brand leader positions at Eat It Brands from 2017 to 2018. David started their career as a business owner at THE FIFTH TICKET from 2014 to 2018 and as an owner/operator at Pannizza Restaurants of Atlantic Canada Inc from 2016 to 2017.

David Primmer attended Memorial University of Newfoundland from 2008 to 2012, where they pursued a Bachelor of Business Administration (BBA) degree with Honours. Their field of study was Business Administration.