Joel B.

Joel B. has extensive experience in sales and distribution management within the beverage industry. Currently serving as the Director of Sales & Distribution at Congo Brands since May 2024, Joel B. oversees a team of nine distributor managers and executes strategic initiatives across regions. Previously, as Director of Sales, Convenience Retail at Swire Coca-Cola from January 2023 to May 2024, Joel B. led a team of account executives across five states, focusing on strategy development, pricing, and volume forecasting. Prior experience includes roles at Red Bull, where Joel B. managed distributor operations across multiple states and examined industry trends, and various sales roles at Coca-Cola Enterprises, Inc. and The Coca-Cola Company, where achievements included significant sales growth and operational optimization.