Benoit Laruel has extensive experience in sales and technical management within the sports industry. Currently serving as the Responsable ventes régionales at CONICA AG since January 2004, Benoit previously held the position of Senior Technical Manager at World Athletics from February 1991 to January 2004. Benoit started their career as an Assistant Sport at FISU - International University Sports Federation from 1987 to 1991 and co-owned PHM Scandic Health Club between 1987 and 1990. Benoit obtained an education from Université libre de Bruxelles from 1983 to 1987 and attended Itssep.
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