Connected Interactive
Charlotte Boyer is a Software Engineer at Connected Interactive since October 2021, providing essential support to back-end engineers and facilitating collaboration between front-end and back-end development teams. Charlotte has engineered user-friendly interfaces by integrating various external APIs with a focus on performance, security, and usability. Previously, Charlotte completed an intensive web development bootcamp at Juno College of Technology, where front-end languages such as HTML, CSS, JavaScript, and React were mastered. Prior experience includes serving as a Coordinator at Powerhouse Casting from February 2016 to March 2021, where collaboration with talent agents and producers was key to orchestrating successful auditions. Educational background includes a Bachelor of Arts Honours in Liberal Arts and Sciences from Queen's University and several certifications from Juno College of Technology in web development and JavaScript.
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Connected Interactive
Founded in 2011, we’re a marketing data and advertising technology company dedicated to revolutionizing advertising solutions for impactful results and developing purpose-built technology. Since our inception, we've been at the forefront of innovation. In 2012, we pioneered a mobile gaming integration for data-driven advertising engagement. In 2014 dedicated to results we developed a proprietary cross platform measurement SDK. This allowed us to optimize across both web and app, achieving remarkable growth and acquisition cost efficiencies for our clients. In 2016, we introduced Mastercard purchase data to the Canadian and Brazilian advertising industry and In 2022 introduced Moneris POS data further complementing our offering, setting a new standard for digital targeting This evolution, combined with a multitude of other data partnerships and integrations, form the backbone of what we call Audience Architecture. This comprehensive approach cements our position as a leader in precision engineered marketing, marking another significant chapter in our tale of innovation. Our suite of products, including Datadesk.io, Audience Designer, Architectural Blueprint Analysis, and ConnectTrack, forms the very foundation of Connected Interactive. These tools offer bespoke access to audience data, planning resources, data expertise, omnichannel targeting, precise measurement, and invaluable insights that are perfectly aligned with your business objectives. At the core with Datadesk.io we help architect actionable audience segments at scale. Our management tools, including Audience Designer, Execution, and Analysis, offer comprehensive campaign measurement, business goal reporting, customer insights, and product development. Today, with a database of over 21,000 segments, our commitment remains unwavering. We are dedicated to delivering future-proof, consent-based, transparent, and privacy-compliant audience solutions that captivate and ensure substantial returns.