Peter Bates is an AdTech strategist with over 15 years of experience in demand and supply growth, partnership development, and omni-channel performance optimization. They held the position of Director of Business Development at Cue Digital Media from 2017 to 2020, where they focused on supply negotiation and business unit expansion. Prior to that, they led Canadian operations for Videology, Inc., and contributed significantly to revenue growth at YuMe Video Ad Network. Currently, Peter is the Head of Client Success at Connected Interactive, specializing in enhancing advertising outcomes through innovative data solutions. They earned a B.A. in Psychology and Anthropology from Mount Allison University and a postgraduate certificate in Marketing Management from Humber College.
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