Melissa O'Keefe

Melissa O'Keefe is a seasoned marketing professional with extensive experience in marketing automation, email marketing, and project management. Currently serving as a Marketing Automation Manager at Connection since September 2021, Melissa has successfully integrated Salesforce with Marketo and developed effective nurture campaigns. Previous roles include Email Marketing Producer at Kelly, where efforts focused on Salesforce Marketing Cloud, and Marketing Consultant at M.O. Event and Marketing Management, where Melissa managed comprehensive branding and lead generation strategies. Additional experience includes positions as a Marketing Program Manager at Loftware, Project and Account Manager at Czarnowski, and Marketing Specialist at Watson-Marlow Fluid Technology Group. Melissa holds a Bachelor's Degree in Marketing from Bentley University.