George Watson

George Watson has extensive work experience in the field of digital analytics and marketing. George is currently working as an Analytics Lead at connective3 since March 2021. Prior to this, George worked at Found. as a Google Analytics Specialist from September 2020 to March 2021.

George's previous role was at Edit, where they held multiple positions. George started as a Digital Optimisation Strategist in July 2017 and transitioned to the role of Web Analytics Manager from July 2019 to March 2020. Eventually, they became a Digital Analytics Lead, managing a team of analysts and overseeing all aspects of digital analytics, including technical implementations, measurement strategy, campaign analysis, and conversion optimization.

Before joining Edit, George worked at Branded3 as a Junior Strategist from March 2016 to June 2017. In this role, they conducted web analysis, provided insights, and developed content for new business proposals. Prior to that, George worked as a Web Analyst at LSL Property Services plc from October 2015 to February 2016, where they managed the in-house Google Analytics account and supported the digital marketing team.

George's early experience includes working at Branded3 as an Insights Analyst from April 2014 to October 2015. In this role, they worked with various clients to enhance their online visibility and increase their presence across multiple digital marketing channels. George also worked as an Outreach Executive from July 2013 to April 2014, focusing on increasing clients' online visibility through digital PR activities and content creation.

George gained initial work experience as part of their education at Statement Agency Ltd, where they provided keyword research and copywriting for a client's website. In addition, they had work experience at Shooters Pool Bar as a Bar Supervisor from August 2009 to December 2012, where they demonstrated excellent communication and customer service skills.

Finally, George had a work experience opportunity at ABM, where they conducted telesales marketing and created a database of potential clients.

George's diverse experience showcases their expertise in digital analytics, data analysis, campaign optimization, and stakeholder management.

George Watson's education history includes earning a Bachelor's degree in Business Studies from The University of Huddersfield from 2007 to 2011. Prior to that, they attended Ossett Sixth Form from 2005 to 2007. George completed their high school education at Ossett School from 2000 to 2005. Additionally, George has obtained certifications such as the Google Analytics Certification and the Google Analytics Individual Qualification, with the latter being achieved in June 2020.