Ken Clements is a seasoned marketing professional with extensive experience in high-level marketing roles across various technology companies. Currently serving as Vice President of Marketing at ConnectWise since 2021, Ken previously held the VP Marketing position at Optimizely, where responsibilities included leading global demand generation and account-based marketing strategies. At Apptentive, Ken was instrumental in rebuilding the go-to-market strategy for a SaaS mobile engagement solution. Ken's prior experience includes leading marketing efforts at Sitrion, Avanade, and Microsoft Corporation, where contributions ranged from reducing lead acquisition costs to overseeing comprehensive digital marketing strategies across multiple countries. Ken holds a Bachelor of Science degree in Business Administration from Boston University.
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