CONRAD TRADING GROUP — NORDIC MARKET ENTRY & COMMERCIAL EXECUTION

Conrad Trading Group supports international companies in entering and scaling in the Nordic markets by combining strategic market insight with hands‑on commercial execution. Founded in 2015 and headquartered in Denmark, we work as a senior, execution‑led alternative to traditional sales hiring.

We help international companies grow in the Nordic markets by combining strategic advisory with hands-on commercial execution.
For more than 25 years, We have worked extensively across the Nordic region, helping companies not only define market strategies — but also turn them into actual sales. My focus is always on building sustainable growth by ensuring that products are positioned correctly, channels are activated, and commercial traction is created in the market.
We typically work closely with leadership teams and commercial stakeholders, taking active responsibility for both market entry and ongoing sales development in the Nordics. This includes:

• Deep Nordic market and competitive insight
• Go-to-market and pricing strategy
• Channel, partner and distributor development
• Direct involvement in sales activities and key account dialogue
• Building scalable commercial structures that deliver real revenue
Engagements are usually structured in a flexible three-phase model, tailored to the company, product and market maturity:

• Phase 1: Market entry and commercial foundation
• Phase 2: Sales development with reduced fixed structure and performance elements
• Phase 3: Fully performance-based commercial setup once the market is established

This approach allows companies to reduce risk early while ensuring strong commercial accountability as growth develops.
If your company is considering expansion or growth in the Nordic region and is looking for an experienced local partner who stays involved until products are actually selling, feel free to reach out.

Conrad Trading Group

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