Joanne Eustace Shaw

Joanne Eustace Shaw is the Head of Marketing and Communications at basis.point, where they focus on creating value in a dynamic environment through versatile and strategic marketing efforts. Previously, they served as the Head of Marketing for Lufthansa's Global Loyalty Programmes, managing successful marketing campaigns and establishing partnerships within The Star Alliance. Joanne has also worked as a Marketing and New Business Development Consultant and held the position of International Marketing Manager at Nokia, where they implemented comprehensive brand campaigns across Europe. They hold a professional background complemented by their educational experience at ESCP Europe.