Sofia Hjorth

Sofia Hjorth is a seasoned professional with extensive experience in digital strategy and e-commerce management. Currently serving as a Digital Strategist and Senior Project Manager at Consid S5 AB since May 2021, Sofia previously held the position of Head of E-Commerce & Tech Team at Eleiko Sport Ltd, where successful business transformation and global online customer experiences were implemented. Additional roles include Business Manager & Sales Director at Avensia, leading various e-commerce optimizations for clients like Lyko and Coop, and serving as a Senior Digital & E-Commerce Consultant, collaborating with global brands such as Nikon and SKF. Sofia's expertise is further highlighted through positions such as Director of Customer Success at inRiver PIM and Global E-Commerce Director at Tretorn, complemented by a strong educational background from Lund University.