Sara Master

Sara Master is an accomplished marketing professional with extensive experience in digital marketing and eCommerce strategy, currently serving as the Director of Digital Integration (GenAI) at Constellation Brands since May 2018. At Constellation Brands, a Fortune 500 CPG company, Sara leads the Generative AI strategy to drive innovation and business growth. Previously, Sara held senior roles in eCommerce marketing, overseeing digital shelf management and implementing enterprise-wide eCommerce programs. With prior experience at Mosaic North America, Rockfish, The Mx Group, Abstrakt Marketing Group, and MMPI, Sara has a proven track record of managing client relationships, developing digital marketing strategies, and optimizing content to enhance conversion rates. Educational credentials include an MBA in Marketing Management from DePaul Driehaus College of Business and a BA in English, Communications from Eastern Michigan University.