Lorena S. is a seasoned marketing professional with over 20 years of experience in advertising, digital marketing, and customer experience. Currently, Lorena serves as the Director of Marketing at Constructora Bolívar S.A., where they lead a team in designing and implementing digital marketing strategies. Previously, Lorena held various roles, including Directora de Cuentas at Aba Publicidad and Director de Servicio y Experiencia de Cliente at Constructora Bolívar S.A., focusing on customer journey and retention strategies. Lorena's educational background includes a Master in Marketing Digital and Direction of Sales from IEBS.
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