Consumable
Alyssa Griffith has a diverse work experience spanning various industries and roles. Alyssa is currently working as the Director of Account Management at Consumable since January 2023. Prior to that, they were an Affiliate Manager at Ovative Group from July 2022 to December 2022, where they led the affiliate team for several top clients and developed long-term growth strategies. From January 2021 to July 2022, they worked as a Senior Account Manager at Sovrn Holdings, Inc., managing strategic publisher accounts and providing technical and marketing guidance to clients. Before that, they worked at Ibotta, Inc. as a Senior Client Success Manager from January 2020 to January 2021, and as a Client Success Manager from November 2017 to January 2020, overseeing complex content marketing campaigns and managing client relationships. Alyssa also has experience as a Digital Sales Manager, Digital Specialist, and Marketing Coordinator at Our State Magazine from 2013 to 2017. Additionally, Alyssa has worked as an Editorial Assistant at Nylon Magazine, a Publicist at Martha Stewart Living Omnimedia, a Public Relations Assistant at People Magazine, and an Intern at Business Insider. Alyssa holds a degree from New York University.
Alyssa Griffith attended the University of North Carolina at Chapel Hill from 2007 to 2011, where they pursued a double major in Journalism & Mass Communication and English. Alyssa obtained their Bachelor of Arts (B.A.) degree during this period. In 2011, they also attended New York University and received a Certificate in Publishing. In addition to their formal education, Alyssa Griffith obtained a certification in Marketing Foundations from The Trade Desk Edge Academy in June 2023.
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Consumable
Turn up the volume on advertising! Meet Consumable, an ad technology platform which elevates the digital display advertising experience for consumers, advertisers and publishers by combining exclusive premium content and monetization within the IAB display experience. In the past year, we have transformed the "standard" for engagement with online advertising by understanding consumable short-form content users love. Marrying content with monetization, we are able to keep users engaged longer while delivering more revenue to our media partners. The stats: We are able to deliver up to 50% higher CPMs and 20x more engagement. In 2017, we served over 55Bil IMPS and have 100% fill across all platforms and mediums. The average user spends over 2mins with our ads! We currently work with most comScore 100 Publishers. Next up, transforming branded content in a big way. We are only getting started… reach out to learn more!