Consumable
Jared Lapin is an experienced professional in media, marketing, and business strategy with a focus on digital audio and advertising. Currently serving as the Chief Strategy Officer at Consumable, Jared is driving strategic development initiatives alongside the Founder and CEO. As the Founder of Sound Strategy, a consultancy specializing in go-to-market strategies, Jared leverages expertise in audio, storytelling, and programmatic trading. Additionally, Jared contributes to the University of Rochester as an Alumni Advisory Board member for WRUR 88.5. Previously, Jared held various leadership roles at iHeartMedia, including Vice President of Digital Revenue Operations and Vice President of National Audio Sales, and was instrumental in developing revenue streams at TuneIn and WOR Radio. An alumnus of the University of Rochester, Jared holds a BA in Media & Management.
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Consumable
Turn up the volume on advertising! Meet Consumable, an ad technology platform which elevates the digital display advertising experience for consumers, advertisers and publishers by combining exclusive premium content and monetization within the IAB display experience. In the past year, we have transformed the "standard" for engagement with online advertising by understanding consumable short-form content users love. Marrying content with monetization, we are able to keep users engaged longer while delivering more revenue to our media partners. The stats: We are able to deliver up to 50% higher CPMs and 20x more engagement. In 2017, we served over 55Bil IMPS and have 100% fill across all platforms and mediums. The average user spends over 2mins with our ads! We currently work with most comScore 100 Publishers. Next up, transforming branded content in a big way. We are only getting started… reach out to learn more!