Consumable
Mario Russo is an accomplished Sales Leader with over 25 years of experience in sales and management in the media industry. Currently serving as EVP of Agency Partnerships at Consumable since June 2025, Mario previously held the position of Senior Vice President of Sales at iHeartMedia from April 2013 to June 2025. Other notable roles include Vice President and Manager at Premiere Radio Networks, and General Sales Manager at Greater Media Philadelphia. Mario's educational background includes a degree in Journalism/Public Relations from Temple University, coupled with formative experiences at the Girard Academic Music Program.
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Consumable
Turn up the volume on advertising! Meet Consumable, an ad technology platform which elevates the digital display advertising experience for consumers, advertisers and publishers by combining exclusive premium content and monetization within the IAB display experience. In the past year, we have transformed the "standard" for engagement with online advertising by understanding consumable short-form content users love. Marrying content with monetization, we are able to keep users engaged longer while delivering more revenue to our media partners. The stats: We are able to deliver up to 50% higher CPMs and 20x more engagement. In 2017, we served over 55Bil IMPS and have 100% fill across all platforms and mediums. The average user spends over 2mins with our ads! We currently work with most comScore 100 Publishers. Next up, transforming branded content in a big way. We are only getting started… reach out to learn more!