SYRES partners with brands to validate product performance, support marketing claims, and guide innovation through robust consumer testing.

Originally rooted in cosmetics, our expertise now extends across personal care, supplements, oral care, household products, and food. We design and run tailor-made quantitative and qualitative studies aligned with real-world usage and regulatory expectations.

Our methodologies include in-home use tests, central location tests, supervised usage studies (with or without medical or dermatological control), packaging and concept tests, flash studies, and focus groups. Every protocol is built around your objectives: efficacy, wear, tolerance, sensory performance, fragrance, texture, or innovation readiness.

With offices in Paris and Singapore, we operate globally across Europe, the Americas, Asia (including China and India), Africa, and Australia, supported by a documented panel of over 5 million consumers.

As members of ESOMAR, Cosmetic Valley, and SFC, we deliver reliable, actionable insights that help brands launch with confidence, and communicate with credibility.

Consumer Testing & Claims Substantiation

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Consumer Testing & Claims Substantiation

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