Arthur Calefe is the Head of Brand at Conta Simples, where they lead brand evolution and marketing strategies for one of Brazil's fastest-growing fintechs. With over 20 years of experience, they have transformed brand connections at renowned companies such as Nike, Amazon, and Google. Arthur has mentored over 5,000 students and professionals and has served as a professor for 17 years, shaping the future of brand experience. Previously, they founded PNDR and held prominent roles at various agencies, focusing on integrated brand experiences and user-centric design. Arthur earned a Bachelor’s degree in Social Communications, an MBA in Marketing, and a specialization in Direct Marketing.
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