Lídia Machado is a Senior Product Manager with extensive experience in digital products and strategic project leadership across technology, payment processing, and energy sectors. They are currently engaged at Conta Simples, where they apply their expertise in innovation, operational efficiency, and user experience. Previously, Lídia developed product strategies and managed cross-functional teams at Raízen, and led project management initiatives at O2B. Lídia holds a Bachelor's degree in Administration from Pontifícia Universidade Católica de Campinas.
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