Tyra Williams is a Strategist currently with Contender since February 2023 and previously held the same title at TEN35 from February 2022 to January 2023. At TEN35, Tyra directed the development of data-driven brand solutions for multicultural audiences and facilitated research initiatives for clients including Lowes Home Improvement and Meridian Healthcare. Prior experience includes roles as an Associate Strategist at VMLY&R, engaging with CPG brands and supporting strategic efforts for major projects, as well as internships focused on strategy insights and client engagement. Tyra holds a Bachelor’s degree in Journalism with a concentration in Advertising and Public Relations from the University of Arkansas, earned in 2020.
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