Contender
Tyra Williams is a Strategist currently with Contender since February 2023 and previously held the same title at TEN35 from February 2022 to January 2023. At TEN35, Tyra directed the development of data-driven brand solutions for multicultural audiences and facilitated research initiatives for clients including Lowes Home Improvement and Meridian Healthcare. Prior experience includes roles as an Associate Strategist at VMLY&R, engaging with CPG brands and supporting strategic efforts for major projects, as well as internships focused on strategy insights and client engagement. Tyra holds a Bachelor’s degree in Journalism with a concentration in Advertising and Public Relations from the University of Arkansas, earned in 2020.
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Contender
We are a collective of artist and scientists, who specialize in leveraging the power of data and the influence of culture, to help brands engage, convert and retain the new mainstream of Multicultural consumer targets driving shifts in the economy. Conceived, built and managed by a diverse team of ad industry vets who blazed trails on both the general market and Multicultural sides of the business, the Contender model is powered by proprietary tools and techniques developed and optimized for the specific purpose of delivering the exponential ROI that comes with engaging Multicultural consumers with the same rigor, vigor and respect afforded the general market.