ContentEngine LLC
Hector Botero has extensive experience in the communications and news industry. Hector started their career in 1990 as the President of the Miami Anniversary Committee, where they organized and coordinated events for the city's centennial celebration. From 1994 to 1996, they served as the President of Conservation and Management International, an NGO that focused on media strategies and communication programs for the United Nations Environment Programme in Latin America.
In 1997, Botero became the President of Business Wire Greater China, where they established a network for corporate news release and public relations services in Central and South America. Hector successfully built a customer base of Fortune 1000 companies.
In 2004, Botero joined Business Wire Latin America as the President until 2007. During this time, they managed the expansion of the company's operations in the region.
From 2008 to 2013, Botero worked at Marketwire, first as the Vice President of the Emerging Markets Division, responsible for implementing a growth strategy in Asia-Pacific, Latin America, India, Russia, and the Middle East. Hector then became the Vice President of the International Division, overseeing market development, distribution networks, and support functions.
In 2014, Botero founded iCrowdNewswire, a marketing technology and newswire company that deploys communication software and technology in collaboration with key partners. The company implemented various technological innovations and partnered with Google for press release distribution targeting. All releases were made available in multiple languages, extending their global reach.
In 2016, Botero also founded ContentEngine LLC, the largest news syndication company covering Latin America. Partnering with reputable publishers, the company offered an extensive library of news and information to its clients in the region.
Throughout their career, Botero has held executive positions, including President and CEO. Hector has demonstrated expertise in launching and expanding businesses, managing international divisions, and establishing strategic partnerships.
Hector Botero attended CUNY, where they pursued their education. However, no specific information is available regarding their start and end years, degree, or field of study.
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ContentEngine LLC
ContentEngine is born in 1996 as International Media Services (IMS), a Latin America-focused media services company operating in 18 countries throughout Mexico, Central and South America. In its inception, IMS was a clipping service, providing hard copy clips from print newspapers and magazines in Latin America to multinational corporations for research, intelligence and corporate communications purposes. In 1997, IMS incorporated Global Network Content Services (GNCS) to license news content from newspaper publishing groups strictly using digital delivery methods – the concept was to move from the print editions to digital delivery making news aggregation fast, reliable and cost efficient. The new process would also allow access to the digital versions of the publications. The concept was to have the digital editions of Latin America’s largest newspapers and magazines available in customer platforms before the print editions hit the streets. By 2006, news from Mexico, Brazil, Argentina, Colombia, Chile, Ecuador, Peru and Venezuela, among other countries, was being syndicated to Dow Jones, LexisNexis, ProQuest, Thomson Reuters and others. In 2008, Canada’s largest private equity group OMERS Private Equity and Marketwired acquired GNCS. In 2016, GNCS became a part of NASDAQ. In 2016, Hector Botero, the founder of GNCS launched ContentEngine to expand on the knowledge and understanding of the region and industry with a greater focus on legal, scientific and economic content. ContentEngine offers more than 300 titles (publications). ContentEngine licenses content exclusively to subscription-based professional research services including Artificial Intelligence applications. Distribution is strictly controlled. Our newswire, www.iCrowdNewswire.com with over 40,000 releases in its first two years continues to grow