Content is the currency of ideas, instructions and information. It's crucial to get it right and to make sure there's a healthy content ecosystem.

We’re a strategic content, digital and design studio. We’re people who love content. We help people make beautiful experiences with content at the core. We help brilliant people do amazing things, to change the web, and to change the world. We don’t like unnecessary capital letters.

We carry out content audits and create content strategies, to help organisations clarify what they have, what’s working well and where there’s room for improvement. 

We analyse content systems and structures, making things smoother and more efficient for content teams as well as for users. 

We assess content maturity and create content plans that prioritise users’ experience. 

We create content governance, such as content style guides, pinning down and documenting what an organisation’s brand means for content voice, tone and content style. 

We help design multi-channel content products, we upskill staff and we help build great content teams.

Our clients include Greenpeace, the Internet Society, the Labour Party, Plan International and Global Witness.

Contentious has a small core team, and a wider circle of associates. This enables us to flex and take on projects large and small.

Contentious

This department focuses on developing and implementing effective content strategies to engage audiences and drive results.

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