Alexander Baden is currently the Head of Business Analytics Replacement Tires Germany at Continental, a position they have held since 2023. They previously served in various roles at Continental, including Teamleiter Pricing & Business Intelligence and Business Development Manager. Alexander also gained experience in event management as a Studentische Hilfskraft at the Zentrum für Hochschulsport Hannover and worked in procurement with the Bundeswehr. They hold a Bachelor of Arts in Sportmanagement from Fachhochschule Braunschweig-Wolfenbüttel and a Master of Business Administration from Friedrich-Schiller-Universität Jena.
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