Erik Eidem is a seasoned professional with over 25 years of experience in the automotive, retail, and consulting industries. Currently the Head of Sales at Continental, they oversee Central KAM, OEM Aftersales, and Territorial Sales in Norway. Previously, Erik held various leadership roles, including Division Manager at KGK Norge AS and General Manager for the national Fiat and Alfa Romeo import business in Norway, where they significantly increased sales and restructured operations. Erik holds a Bachelor’s degree from Utah State University and a degree in Markedsøkonom from Oslo Markedsføringshøyskole.
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